You will set the narrative for chains, franchises, and the operator opening store two, choose the few campaigns to run, and review every public comparison. Remote contract. Pipeline and activated companies matter more than traffic.
What you'll do
Set positioning and the words we will not use
Choose spend and stop what does not create a company on the product
Review comparison and feature claims
Manage the associate and any contract designers
What we're looking for
You have led marketing for a B2B financial or operations product
You have pulled a claim that legal or product would not stand behind